Liam Payne Launches first Capsule Collection as HUGO Ambassador

By July 3, 2019Fashion News

Liam's HUGO Debut.

Following his announcement as the brand’s global ambassador, Liam Payne’s first apparel offering since taking the role is set to on sale tomorrow, July 4th via Instagram.

With pieces such as logo t-shirts, track jackets & relaxed trousers already teased, the collection will be available exclusively via the brand’s @hugo_official Instagram account for a 24 hour period from July 4th 00.01 (CET), following this the 10 piece capsule will drop globally across the brand’s stores and website.

Head over to the @hugo_official instagram for a sneak peek or shop your favourites when it drops tomorrow.


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