BBC ICECREAM take us to NYC.
Pharrell Williams’ Billionaire Boys Club label recently unveiled its autumn/winter 2019 ICECREAM collection lookbook which takes us to New York City to capture five eclectic stereotypes in their home neighbourhoods.
Spanning the NYC districts of Manhattan, Harlem and Queens, the lookbook follows rockers, bikers, gamers, skateboarders and handballers as they simultaneously aim to present the collection and their individual stories. Comprising a range of flannel overshirts, varsity jackets, hoodies, shorts and more – the label’s penchant for print heavy pieces and graphics carries through with typically cartoonish graphics appearing throughout.
Check out the lookbook in full below or head over to the BBC ICECREAM website to shop your favourites now.