Gucci Highlights New Fragrance In “Mémoire d’une Odeur” Campaign Video

Gucci just unveiled the brands new fragrance “Mémoire d’une Odeur ” with a campaign video featuring Gucci ambassador Harry Styles.

Set in the ruins of a mid-17th-century village in the countrysides of Rome, the campaign video highlights the cast dancing and picnicking at diverse settings in the Canale Monterano including a fountain with a lion statue designed by Gian Lorenzo Bernini, and the medieval Montecalvello Castle.

Check out Gucci’s “ Mémoire d’une Odeur ” campaign video below: