Puma Teams up with Amazon to Launch new Athleisure Brand

Initially reported by Business of Fashion, sportswear label Puma and online giant Amazon recently announced the launch of a new collaborative label titled ‘Care Of’.

With product design coming from Puma and marketing and distribution left to Amazon; the concise offering of fifty pieces spanning both menswear and womenswear includes hoodies, leggings, trainers, accessories and more.

While the US will have to wait for a later release, European shoppers can peruse the collection exclusively on Amazon now.

PHOTO CREDIT: @Amazon