Parisian label Y/PROJECT recently unveiled their autumn/winter 2019 campaign which takes the very millennial route of Instagram casting to the next level.
Searching the social media platform’s hashtags to source some of the brand’s fans who had shared images of themselves wearing previous collections, the label’s creative director Glenn Martens then invited seven individuals from across the globe to appear in their latest campaign. Shot in Paris by Arnaud Lajeunie, the completed project presents the newly captured images alongside the chosen few’s original Instagram posts.
Check out the shots in full below and keep an eye on the brand’s website for purchase info.
PHOTO CREDIT: @Y/PROJECT