Shot in Lagos.
Taking to Lagos, Nigeria, 3.PARADIS taps Nigerian photographer Stephen Tayo for it’s latest Autumn/winter 2019 collection campaign.
Using the city as an unfiltered backdrop, the campaign which is art directed by the label’s founder and creative director, Emeric Tchatchoua, captures the models adorned in a 3.PARADIS scarf that reads ‘SEE YOU ON THE OTHER SIDE’ while rocking a green checkered coat, while highlighting a collection comprised of tailored pieces informed by ultiliarian streetwear designs and a relaxed take on formal clothing. With a campaign that pays tribute to Africa, stand out pieces in the collection include a colour-packed faux fur coat, as well as a double-breasted blazer that’s decorated in the label’s signature dollar bill motif.
Expected to drop online, take a look at some of the images from 3.PARADIS’ Autumn/Winter campaign below:
PHOTO CREDIT:Stephen Tayo