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ASAP Rocky Opens Permanent AWGE Store in Selfridges, London

By October 3, 2019Fashion News

ASAP's London Outpost.

Following from the duos previous successful pop-up shop efforts, Selfridges & ASAP Rocky recently unveiled that the American artist’s AWGE clothing label will be launching a permanent store within the iconic London shopping mecca.

Taking inspiration notes from New York City, notably Harlem where Rocky grew up, the AWGE Store will feature a 3D mini recreation of the neighbourhood complete with barbershops, record stores, traffic lights and other details important to the brand’s story. While the entire AWGE offering will be up for grabs, visitors can expect a slew of Selfridges exclusives such as hats, tees, sweatshirts & more.

Can’t wait to check it out? The new space opens today, October 3rd so no need to wait!

PHOTO CREDIT: @Selfridges