FILA Taps BTS.
Banking in on the world’s current appetite for K-Pop, Italian sportswear giant FILA recently announced boyband sensation BTS as their new global brand ambassadors.
Alongside the expected slew of candid shots of the boys donning FILA that we’ll undoubtedly be seeing for the duration, their first campaign is set to drop early 2020. Commenting on the partnership, a brand spokesperson elaborated;
“BTS’s passion, positivity and their genuine communication with fans are qualities that align with FILA. Their energetic and unique personalities also make them an optimal fit as brand ambassadors.”
Thoughts? Keep an eye on FILA’s social networks & website for more information as it releases.
PHOTO CREDIT: @FILA