A pop-up shop.
Partnering with the Russian-based concept store KM20, Prada recently launched its latest Linea Rossa Autumn/Winter 2019 collection.
Tapping the Moscow located store for a special pop-up installation inspired by the collection’s name, the ‘Red Line’ pop-up featured an assortment of neon coloured pieces from Prada’s Linea Rossa AW line including jackets, neon puffers, nylon trousers, as well as ski gear, shoes and accessory pieces, all decked out with the label’s high performance and technical detail orientated aesthetics. To launch the collection, Prada customised the outside of KM20’s store, adding a red stripe to replicate the iconic Linea Rossa motif.
Check out the collection lookbook in the images below:
PHOTO CREDIT: PRADA