ASICS Celebrate GEL-LYTE III’s 30th Anniversary with New Campaign

Celebrating the 30th birthday of their GEL-LYTE III sneaker, Asics recently unveiled their latest campaign captured on the streets of Tokyo, Japan.

Presenting three of the cities most traditionally dressed groups in the new GEL-LYTE III range, the campaign aims to emulate the style’s reputation for breaking tradition by presenting it in a typically uniformed world.

Check out the series of shots in full below or head over to the Asics website for purchase information.

PHOTO CREDIT: @ASICS