Russell Athletic Partners With Selfridges To Create New RAX Collection

By November 19, 2019Fashion News

100 years of crewnecks.

Celebrating a hundred years since the invention of the crewneck by Benjamin Russell Jr, Russell Athletic has teamed up with luxury department retailer Selfridges for a nineteen piece capsule collection.

Standing for Russell Athletic ‘X’, the Spring/Summer 2020 RAX collection features essentials such as crewneck t-shirts, sweatshirts, hoodies, shorts and track pants, all crafted from 500gsm dry organic loopback jersey materials that are complemented by a range of Terry towelling styles taken from four of Russel’s original silhouettes. The range pays homages Russell Athletic’s heritage, as contemporary designs are decorated with the new RAX logo as well as the iconic patch.

Available now, you can shop the RAX x Selfridges at stores in London, Manchester and Birmingham, or online on the Selfridges website. See campaign imagery below:


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