The man who created the Chain Reaction sneaker.
Versace’s Senior Director of Sneakers and Men’s Footwear, and the man who brought you the Versace Chain Reaction sneakers, Salehe Bembury, has made a statement at the luxury brand. But it seems he is taking his creative heights to another plane, as he recently announced an upcoming joint venture with New Balance.
Taking to Instagram to tease the forthcoming collaboration, the former YEEZY designer uploaded an image which showed a washed-out denim jacket emblazoned with co-branded type logos. He later posted an Instagram story which showed him walking through the New Balance headquarters while wearing a pair of PRJ 3.0 sneakers from the sportswear brand.
Expected to drop sometime in the coming year, keep it locked here for more information on Salehe Bembury’s New Balance collaboration.
PHOTO CREDIT: @salehebembury