ft. the Big Apple.
Starring in the label’s “Originals Go Their Own Way” campaign for spring 2020, Jennifer Lopez and Michael B. Jordan front Coach’s latest wares with a message of self-expression at its core.
Set in the American brand’s home city of New York, the Juergen Teller captured images present the duo in iconic locations such as the High Line, Hudson Yards and more with men’s bags like the Pacer Backpack and Belt Bag featured among a strong apparel selection. Speaking on the campaign, Jordan commented:
“The story of what makes an original is very meaningful to me for many reasons, and it was a great experience working with Stuart and Juergen to tell that story in a way that feels fresh and powerful.”
Check out the campaign images in full bellow or shop the collection as it drops on the brand’s website.