Going at it alone.
The label founded by Pharrell Williams in 2005, Billionaire Boys Club EU has announced that it has become a stand-alone brand.
Globally recognised for their unique blend of streetwear, luxury, fashion, music, design and culture – a space pioneered mainly by the likes of Pharrell Williams and Nigo, the European arm of the Billionaire Boys Club has become a stand alone brand as well as the premium tier within the brands’ universe. Remaining committed to embracing originality, creativity and self-expression, BBC EU is closely connected to European cultural scenes with Ross Westland, the brand’s Creative Director, creating premium collections and collaborations.
Speaking on the Billionaire Boys Club EU, Pharrell Williams said “When we launched the brand, BBC/ICECREAM always had great representation within Europe, and this has grown even stronger over the last five years with the development of Billionaire Boys Club EU. I visited the showroom in Paris last year and was blown away with the quality and execution of the EU collections. I told my team “we need to call this BBC EU and segment it from the US line”. I’m humbled to officially announce that Billionaire Boys Club EU is the premium tier within the BBC/ICECREAM Universe.”
With this new move, Billionaire Boys Club EU is set to deliver more premium collections and exclusive collaborations that are tailored to the European market. See some pieces from the collections in the images below:
PHOTO CREDIT: BILLIONAIRE BOYS CLUB EU