"Back To The Roots."
Building on their overarching theme of Afrofuturism introduced last season, Daily Paper recently unveiled their spring/summer 2020 campaign which sees a continuation in both the narrative and aesthetic choices from AW19′.
Presenting the moment their collective identity shifts from that of being interplanetary nomads to that of being a founding member of a colony, the editorial storyline portrays models in reflectively explorative garments in the campaign shot in the label’s native Ghana.
Alongside presenting new silhouettes, bold colour and an array of prints in their latest release for men, the SS20 offering also sees their largest women’s line to date with the introduction of bikinis, body sportswear as well as the typical unisex selection.
Check out the campaign shot by Gabrielle Kannemeyer in its entirety below.
PHOTO CREDIT: @Daily Paper/Gabrielle Kannemeyer