Karl Lagerfeld launch Game inspired by Spring 2020 Pixel Collection

By February 13, 2020Fashion News

Choupette takes centre stage.

Further proof of the idea that an established brand can tout just about anything, Karl Lagerfeld’s eponymous label recently unveiled the launch of the MAISON KARL LAGERFELD game – taking inspiration from their previously released ‘Pixel’ collection.

Coming to mobile, desktop and tablet devices, the game will offer players the chance to help Choupette navigate the Karl Lagerfeld Maison at 21 Rue St-Guillaume in Paris, collect pixel points and be in with the chance to win €250 worth of shopping from the label between February 13 – March 13, 2020.

Interested? Grab the game from and check out some shots of the Spring 2020 Pixel collection that inspired it below.

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