“It’s what you do. Or don’t.”
Bringing self-expression through fashion and style to life, Zalando, Europe’s leading online fashion retailer just launched it’s latest Streetwear campaign.
Dubbed “It’s what you do, Or Don’t,” the campaign sees a collective of charismatic streetwear personalities thrust into unexpected situations, showing the influencers in outfits that may look a certain way at first – but ultimately turn out to be something completely different. Mixing and matching Zalando’s streetwear to show shifting perspectives, this campaign features personalities such as Jean-Jacques N’djoli, Linnea Öhlund and Joël Kurasinski and highlights Zalando’s mission to reimagine fashion for the good of all, while also pushing individual expression, as the idea of mixing and matching your style can create unique fashion statements that are liberating, personal and democratic.
Shot by Vitali Gelwich and styled by Corey Stokes, Zalando’s “It’s What You Do. Or Don’t” campaign goes live today. Take a look at the images from the campaign below:
PHOTO CREDIT: ZALANDO