Introducing the CX Product Series.
American footwear giant Converse recently announced the creation of a new product series dubbed the Converse CX which will see an innovative reimagining of key styles with improved comfort, wearability and design.
Pulling inspiration from the ‘CX’ stamp which first appeared as a mark of quality on its rubber products in 1915, the new technology, materials and design features of the CX toolkit is currently been utilised on three fresh silhouettes; the All Star Disrupt CX, Chuck Taylor Disrupt CX and Chuck Taylor All Star CX – all set for release this year. Speaking on the news, Phil Russo, Global VP, Design & Innovation at Converse commented;
“We’ve always been a progressive brand, but as we enter a new decade we see an incredible opportunity to push the boundaries of our own design and product ethos.”
Check out a short introduction video below and keep an eye out for the styles begin dropping from March 19 at Converse.com and select retailers globally.
PHOTO CREDIT: @Converse