Cross Continental Collab.
Rolling out the next instalment of their 100th-anniversary celebrations, American label Farah recently unveiled their collaborative collection with YMC which takes a look back at the brand’s Jamaican rude boy heritage for inspiration.
Working with artistic director Harris Elliot, the partnership presents a number of pieces such as shirts, trousers, printed sets and polo shirts featuring the colours of the Ethiopian flag. Elaborating on the duo’s drop, YMC co-founder Fraser Moss commented;
“Farah means lots of things to lots of people, but for me it was always rude boy. The sharpness of the classic trouser with the iconic yellow tab was everywhere at blues parties and sound clashes.”
Check out some images of what’s on offer alongside a short video below and shop the offering in full on the Farah website now.
PHOTO CREDIT: @Farah