Puma & Central Saint Martins Unveil Sustainable “Day Zero” Collection

By March 12, 2020Fashion News


Putting fashion’s future figureheads at the forefront, Puma recently unveiled its latest collaborative collection with the BA Fashion course at London’s Central Saint Martins which shines a light on sustainability with the “Day Zero” collection.

Inspired by the water shortages in Cape Town, South Africa, where the government had to set a date to turn off the taps; the map of the city appears on certain pieces across the varied range of apparel, footwear and accessories. Championing the message of the release, most of the collection was produced using environmentally friendly and water sustainable methods where possible.

Check out some shots of the collection below and shop your favourites when it drops in Selfridges this coming March 19th.

PHOTO CREDIT: @Puma x Central Saint Martins

Join the discussion One Comment

  • Lydia says:

    Absolutely love this new environmentaly friendly collection. The message on the trainers and t shirt is a fantastic idea!
    Looking forward to purchasing the trainers.

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