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Auction For Covid-19 Includes Brands Louis Vuitton, Balenciaga and more

By April 28, 2020Fashion News

The luxury sector unites.

More than 80 luxury labels have grouped together for an auction in which the proceeds will go towards #ProtegeTonSoignant, a french organisation who equips healthcare workers with supplies.

All pieces from the auction will have a starting price of €100 (approximately £87) and include exclusive pieces from brands such as Chanel, Celine, Dior and Comme Des Garcons, who have all agreed to either customise a piece from their archive or create something new for the auction. The only rule is that all the products must reference the eletctric blue colour of #ProtegeTonSoignant.

This is another example of fashion uniting in the face of adversity and using its resources to aid the fight against Covid-19. At a time when the fashion industry is struggling with the financial hit of a pandemic, luxury brands like Ralph Lauren, Burberry and Louis Vuitton are producing important medical garments and making large donations.

To be in with a chance of purchasing some exclusive pieces, the auction begins online on the La Mode S’Engage website on May 1 at 12 p.m. CET and will commence on May 4 at 11.59 p.m.