Lockdown in Colour.
While the pieces may not quite get the wear they were intended for, LOEWE recently unveiled their 2020 Paula’s Ibiza collection which offers up a slew of bright, bold and vibrant garments to lift spirits during lockdown.
Comprising an expansive range of menswear, womenswear and accessories in an abundance of colours, prints, patterns; the accompanying campaign captured by photographer Gray Sorrenti in New Delhi serves up an expectedly similar dose of rich tones and textures. In a newsletter to followers, Creative Director Jonathan Anderson commented on the release;
“At this difficult time, launching products originally designed for a carefree summer ahead might not seem apt. But the innate optimism of our craftspeople’s work remains. Paula’s Ibiza is a happy, undeniably escapist collection, conveyed through colorful and energetic images, and – as a visual feast and an aide-memoire of better times to come – I thought it might cheer you up.”
Check out the campaign in full below and shop the collection via the LOEWE website now.
PHOTO CREDIT: @LOEWE/Gray Sorrenti