Menu

LOEWE’s Paula’s Ibiza 2020 Collection Drops Online

By April 24, 2020Fashion News

Lockdown in Colour.

While the pieces may not quite get the wear they were intended for, LOEWE recently unveiled their 2020 Paula’s Ibiza collection which offers up a slew of bright, bold and vibrant garments to lift spirits during lockdown.

Comprising an expansive range of menswear, womenswear and accessories in an abundance of colours, prints, patterns; the accompanying campaign captured by photographer Gray Sorrenti in New Delhi serves up an expectedly similar dose of rich tones and textures. In a newsletter to followers, Creative Director Jonathan Anderson commented on the release;

“At this difficult time, launching products originally designed for a carefree summer ahead might not seem apt. But the innate optimism of our craftspeople’s work remains. Paula’s Ibiza is a happy, undeniably escapist collection, conveyed through colorful and energetic images, and – as a visual feast and an aide-memoire of better times to come – I thought it might cheer you up.”

Check out the campaign in full below and shop the collection via the LOEWE website now.

SHOP PAULA'S IBIZA COLLECTION

PHOTO CREDIT: @LOEWE/Gray Sorrenti