Using the past to inform the future.
Workwear label M0D44 has found inspiration in old pictures, words, phrases, symbols, signs and elements for its latest spring summer collection, recycling and reworking these stimuli so that they work as a comment on the future.
Exploring both future professions and the current worldwide climate, there is an element of retro-futurism in the colourful industrial graphics which are printed onto highly practical garments such as cargo trousers and bucket hats. Shot in a non-descript building that could easily be a school or office building, the brutalist concrete architecture that the models pose within continues this narrative.
See the full collection, which is available to shop now, below.