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Awake NY delivers on Bold Graphics for SS20

By May 19, 2020Fashion News

"In God we trust in the President we don't"

Bringing a DIY approach to shooting a lookbook, cult streetwear label Awake showed the process behind their SS20 editorial with pegs and stones keeping a piece of white fabric up – visible in the background of images.

The two models who posed in front of the white fabric showed off the latest colour-filled garments from the New York label, which includes the usual selection of logo-clad t-shirts, hoodies and sweatshirts in radiant new colourways.

Focusing in on the bold prints displayed in this collection, one being a Nelson Mandela quote “civilizing the uncivilized” and another reading “In God we trust in the President we don’t” there are some political undertones to this brightly coloured collection.

See the full selection below, available to buy from the Awake NY website and Dover Street Market at 11 a.m. EDT on May 19.