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Willow Smith Fronts Onitsuka Tiger Autumn/Winter 2020 Campaign

By June 18, 2020Fashion News

Willow x Onitsuka Tiger.

Japanese footwear and fashion label Onitsuka Tiger recently unveiled their autumn/winter 2020 collection campaign starring American artist & all-round creative Willow Smith.

Donning a selection of the label’s autumn/winter 2020 collection wares, the editorial direction came from mutual admiration and respect for the earth and environment with a collaborative direction from both. Speaking on the partnership, Willow commented;

“I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand.”

Check out the campaign in full below and shop the drop as it releases via the brand’s website with a part of the proceeds of the sales going to the NAACP Legal Defense and Educational Fund to support their efforts in the #BlackLivesMatter movement.

PHOTO CREDIT: @Onitsuka Tiger