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Concepts and New Balance Announce Cocktail-Inspired 327 Sneaker

By July 30, 2020Sneakers

Cranberry colourway.

Streetwear retailer Concepts has teamed up with New Balance to create a sneaker based on a popular Massuchusis beverage. The infamous vodka cranberry drinks from American state are known by the locals as “Cape Codders” and inspired the colourway behind this latest sneaker release.

The cranberry red upper is a striking reference to the drink, with the dash of green that acts as part of the midsole referencing the lime that is added to the drink. A translucent blue sole, which runs along the heel of the sneaker, finishes the look off and matches the blue lining.

Available from Concepts on August 7, before a wider release on August 13, check out the sneakers below.