DIESEL Introduce Innovative Viral Halting Denim Treatment

By July 17, 2020Fashion News

Starting SS21'.

Facing the new world we live in head-on, DIESEL recently unveiled the introduction of an innovative new denim treatment that has the ability to physically halt 99% of viral activity.

Dubbed ViralOff®, the treatment was developed in partnership with Swedish firm Polygiene with DIESEL snagging 100% exclusive on denim products globally. Relevant as ever, it has the capacity to disable over 99% of viral activity within two hours of contact between pathogens and fabric – including COVID-19.

Set to be implemented across a range of the label’s products moving forward, expect the first iterations to drop as a part of their spring/summer 2021 collection.


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