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Urban Outfitters Takes DIY Approach for its A/W’20 Lookbook

By July 30, 2020Fashion News

Homemade.

Urban Outfitters has provided us with a behind-the-scenes peek at the process behind its Autumn/Winter’20 collection, recruiting its team to model and shoot the lookbook. It is an authentic look at the people behind the garment’s, with members of the team posing in front of makeshift set-ups and even with a child.

The DIY lookbook was shot during lockdown, with the garments centred around 70s heritage. Tie-dye is a recurring motif, a possible reference to the hippie culture that was still rife at the start of 70s, as are patchwork designs and varsity jackets. Item’s from the brands Urban Renewal line, which re-imagines vintage pieces are showcased next to new styles across the lookbook.

Check out the full Urban Outfitters Autumn/Winter’20 lookbook below and head to the brand’s website for more information.