Rolling out their autumn/winter 2020 campaign in full, American brand Cat Footwear has tapped the talents of seven digital artists from across the globe to create their diverse ‘Engineered For Originality’ concept.
Hailing from the UK, Poland, Sweden, France, China, Chile and the USA, each artist was tasked to create a disruptive visual with the digital and social media world in mind. Encouraging the use of CGI, graphics and augmented reality, the resulting imagery provides a vibrant take on some of the label’s silhouettes while highlighting the creative prowess of the Re-Powered community around the world.
Check out some more shots from the ‘Engineered For Originality’ campaign below and head over to the brand’s website to shop your favourites now.
PHOTO CREDIT: @