"JUST BE BETTER."
Nike has debuted a spine-chilling ad in order to celebrate the life and legacy of Los Angeles Lakers legend Kobe Bryant. The influential video embraces the stars ‘Mamba Mentality’ to ‘Be Better’.
Creatively formatted with a montage of clips that highlight Bryant’s importance, career, athletes, training, family, and the recent George Floyd protests, Kendrick Lamar’s brisk delivery lays as the perfect backdrop.
Spoken with raw emotion, Lamar expresses: “Better friend. Better fighter. Better rider. Better eater. Better leader. Better generation. Better nation. Just be better. Can you do that?”
In which he continues to soundtrack: “Better player. Better shooter. Better scorer. Better G.O.A.T. better mentor. Better minor. Major. Mover. Shaker. Better skater. Better artist. Better teacher. Better preacher/ better believer. Better first/ better future. Better hero.
“Just be better”
The campaign is part of Nike’s “Mamba week”, also in accordance with what would have been Bryant’s 42nd birthday. Other tributes include talent Lakers’ Anthony Davis, Phoenix Mercury’s Diana Taurasi, and British skateboarder Sky Brown who openly discuss traits such as passion, optimism, and honesty.
According to Nike, “Mamba Mentality” was described by Bryant as “a constant quest to try to be better today than you were yesterday”.
Watch the 90-second clip below.
PHOTO CREDIT: Featured Image by Neil Bedford