"When the apricots bloom."
This latest collection is titled “Fil Mish-Mish,” an Arabic saying that translates to “when the apricots bloom” – meaning that something is improbable and wishful thinking. This is a reference to the struggles that STORY mfg. had creating this collection, but it is now before us.
Items that have become fan favourites of the label return in this look book, such as the “Polite” pullover and “Piece” scarf. Alongside these, boldly printed shirt and shorts combinations and wide-legged cargo trousers were abundant. A brand that prides itself on its commitment to operating sustainably, new natural dye techniques introduce vibrant colours into this collection that were not previously explored by the label.
Take a look through the full look book below.
