Acne Studios' Furry Friends.
Rolling out their autumn/winter 2020 advertising material, Swedish label Acne Studios’ has uniquely adapted to our new pandemic world by tapping the talents of their HQ staff to front their latest campaign.
A blatant love letter to our canine companions, the series of shots presents staffers alongside their furry friends in a series of their latest wares, particularly spotlighting a slew of denim, flannel and check tailored garments. Speaking on the drop and reasoning behind including pooches, creative director Jonny Johansson commented;
“A while ago I became a dog owner myself. Ever since then I’ve started to notice the ‘dog people’, walking, being and dressing, I didn’t see them in the same way before and now I guess I’ve become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me.”
Check out the full campaign below and shop the drop via the brand’s website now.
PHOTO CREDIT: @Acne Studios