Boo & boohooMAN.
Marking their first foray into the world of skateboarding suited apparel, boohooMAN have teamed up with American skateboarder Boo Johnson for the release of their first-ever skatewear edit set to drop tomorrow.
Inspired by the 27-year-old’s personal style, day-to-day fits and the world of skateboarding culture as a whole; the drop comprises a slew of hoodies, tees, cargo trousers and more with standouts such as the sunflower print teddy jacket elevating the release. Speaking on the partnership, Creative Brand Manager, Cleveland Campbell commented:
“For me, this campaign embodies so much more than meets the eye. Skateboarding carved a significant place in street style a while back so Boo has always been somewhat of a muse to us. It was a natural fit from the beginning, our vibe and style aligns perfectly.”
Check out the accompanying campaign in full below and shop the release via boohooman.com starting tomorrow September 17th.
PHOTO CREDIT: @boohooMAN