Celebrating Nigerian Independence!
Designed through a number of virtual meetings between Lagos and Manchester, Burna Boy has created a 120-piece collection together with BoohooMAN. With a number of key pieces releasing in conjunction with Nigeria’s 60th Independence Day, it furthers Burna’s goal of bringing Africa to the world and raises awareness of an important historical milestone.
The vast selection includes everything from simple silhouettes and essentials to colourful tie-dye prints and bold acid washes, brought together with a custom “B” logo that signifies the collection. Highlighted in the campaign, which features the Nigerian singer as a giant in a range of fantastical locations, is a green varsity jacket emblazoned with Burna’s custom motifs and graphic t-shirts, in the style of vintage homage tee’s, forefronting the 29-year-old artist.
Speaking on the collaboration, Burna said, “With this collection, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable.”
Releasing through the BoohooMAN website on October 1, take a look at the campaign below.