The latest label to debut their Spring 2021 campaign, American heritage giant Coach recently debuted their latest ‘Coach Forever’ offering in collaboration with renowned photographer Juergen Teller.
Starring members of the ‘Coach family’ including Kate Moss, Kaia Gerber, Megan Thee Stallion, Cole Sprouse, Jon Batiste, Hari Nef, Bob the Drag Queen and more, the presentation was shot by Teller remotely from around the world and will kick off a series of additional social content dropping over the coming days. Speaking on the campaign release, creative director Stuart Vevers commented;
“With Coach Forever, I wanted to find new ways of doing things, It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet. I’m excited to keep exploring that through designing and learning, and to have brought this to life with Juergen and our Coach Family.”
Check out the campaign in full below and shop the drop as it releases via the brand’s website.
PHOTO CREDIT: @Coach / Juergen Teller