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Farfetch Debuts New Brand Identity with “Open Doors” Campaign

By September 17, 2020Fashion News

Farfetch's "Open Doors".

Marking the launch of their new brand identity, luxury fashion behemoth Farfetch recently unveiled their ‘Open Doors’ campaign alongside a new site aesthetic, logo and monogram dubbed ‘The FARFETCH Fuse’.

Captured in collaboration with creatives from across the industry including British photographer Harley Weir, Chinese photographer Leslie Zhang, Russian stylist Lotta Volkova and French filmmaker Simon Cahn; the varied cast aims to highlight ‘fashion at its best’ with the likes of playrights, musicians, actresses and models fronting the campaign. Speaking on the announcement, Ronojoy Dam, Brand and Culture Director of Farfetch commented:

“Our campaign is enriching and uplifting, beautiful and forward-looking. Our vision is heartfelt–we wanted it to feel inclusive, elegant and idiosyncratic in equal parts. Fashion is about dreaming, storytelling and expression – designed now more than ever to be empowered and empowering. We are proud to have worked with visionary international talent to bring this campaign to life”

Check out the campaign in full below, and head over to the Farfetch website to peruse the new look.

PHOTO CREDIT: @Farfetch