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Gucci Enlists A$AP Rocky, Iggy Pop and Tyler, the Creator for New Campaign

By September 29, 2020Celebrity Style, Fashion News

Rockstar lifestyle.

Italian luxury label Gucci has released its latest tailoring campaign, titled “Life of a Rockstar.”  Shot by photographer and director Harmony Korine, it features three distinctive musicians as its rockstar muses: A$AP Rocky, Iggy Pop and Tyler, The Creator.

The trio poses around a home, alongside Iggy’s pet parrot, Biggy Pop, and its fellow bird friend, a blue hyacinth macaw. They are pictured relaxing on the sofa, cooking pasta and ending their evening in the garden.

The colourful selection of Alessandro Michele designed garments includes a number of bold options that take inspiration from historic modes of dress. For one of the more eye-catching looks, Tyler, The Creator rocks a green double-breasted suit, styled with a gold tie and white shirt.

The iconic Gucci monogram logo is also incorporated into many of the looks in the suiting and the accessories. One of these looks, which features an all-black suit with tonal GG branding printed all over, sees A$AP Rocky wear a ruffled poet shirt, a historical piece often worn by New Romantics in the 1980s.

See the full campaign below!