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Off-White Announces London Flagship Store

By September 15, 2020Fashion News

In the heart of Knightsbridge.

Vigil Abloh’s Off-White label is opening its first flagship store in London. Designed by Andrew Taylor Parr and the Off-White design team, it is located in Knightsbridge and will house the labels men and womenswear collections.

The sleek white space has an installation by Parr in the centre, which moulds itself into becoming racks and seating area for the store. According to a statement by the brand, the space is an ode to brutalist architecture playing in conversation with feminine tones and curved lines.

Get a preview of the store below, located at:

32 Sloane Street

Knightsbridge, London

SW1X 9NR