Atelier New Regime Celebrate Their Journey with “The Birth of a New Regime”

Inspired by themes of freedom and resilience, Montréal-based brand, Atelier New Regime‘s Autumn/ Winter 2020 collection is a reflection of the brand’s humble beginnings and refined aesthetic.

Following its conception in 2009, “The Birth Of A New Regime” makes poetic use of the brand’s signature graphics, evoking Atelier New Regime’s core aesthetic with an elevated appeal. Against a flame-filled wasteland, highlights from the capsule include relaxed outerwear, slogan printed basics and a matching bomber jacket and trousers, complete with a battle-like scene.

Describing the collection, Koku Awuye, Co-Founder & Creative Director says:

“Inspired by my own story, ‘The Birth Of A New Regime’ is a recollection of personal experiences on this constant quest for peace, happiness and freedom.”

The collection will be available online, 29 October, 9PM EST.