Headed by Marcus Rashford MBE.
Continuing to celebrate community, creativity and the voices of the future, Burberry unveils its latest campaign. Inspired by the ideas of bringing together different creative spheres and juxtaposing figures from fashion, dance and sport, the project takes fans to a unified world –”a Burberry universe.”
Photographed by Rafael Pavarotti and styled by Ibrahim Kamara, the campaign is a fusion of different worlds. Alongside Marcus Rashford MBE, models and dancers celebrate the community around the British label. Discussing the project, Riccardo Tisci, Chief Creative Officer of Burberry says:
“This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different
talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of
exploring and of always going beyond. I’m honoured that Burberry can partner with Marcus Rashford and amazing
organisations around the world to give back to the next generation, allowing them to explore their dreams. And I wanted to
take that concept – of exploring beyond – to express a real sense of freedom in the campaign. It’s all about that fearless spirit
and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.”
Pieces from the brand include iconic outerwear as well as trench coats, diamond-quilted barn jackets and hooded puffer jackets made from recycled nylon. Accessories include the Pocket Bag, an archive-inspired tote in canvas and topstitched leather.
Alongside the multifaceted imagery, the campaign also comes with a fashion film. Created with Megaforce, directed by Katelin Arizmendi and choreographed by (LA)Horde, it features four dancers — Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels — exploring a modern reconfigured British landscape, journeying from city to sea.
PHOTO CREDIT: Photography: Rafael Pavarotti @rafaelpavarotti_/ Styling: Ibrahim Kamara @ibkamara/ Movement Directors: (LA)HORDE @la.horde/ Hair stylist: Virginie Moreira @vpintomoreira/ Make-up artist: Thom Walker @thom.walker
