MCQ, under the Alexander McQueen brand, has taken to Instagram to reveal it’s the latest collection – “FOAM.”
A new approach to classic work garments, the “icon” reimagines construction and classic officewear silhouettes. Key pieces from the launch include split material puffer jackets, denim boilersuits and cargo-inspired trousers.
Featuring intricate prints, constructed separates, and striking puffers, the collection breathes life into officewear staples, adding new textures, weights, and patterns into reimagined designs. Shot by Cosmo Webber and Duncan London, the Foam campaign uses sculptures made from discarded items sourced on the streets of London shot next to Foam pieces which used recycled textile waste fibre, industrial hardware and shipping graphics.
In keeping with the House’s ethos, sustainability is also a key factor of the collection with repurposed textile wasted to create new fabrications and fillers.
PHOTO CREDIT: @mcq