Lionel Lands in Shoreditch.
Powering ahead through difficult times for fashion retail despite having the odds stacked against them, British newcomer Lionel today launch their Shoreditch, London pop-up store which offers customers a chance to experience the new label and peruse their genderless wares.
Taking its name from the founder’s Great Great Uncle Lionel Green of iconic British brand Windsmoor, Lionel perpetuates the heritage brand’s penchant for premium, well-crafted apparel by ensuring their pieces are done to the highest quality through their factories in Portugal.
As mentioned previously, the label offers up a slew of garments suited to both men and women while taking the popularised approach of fusing luxed-up fabrics with a streetwear aesthetic across their collections. Standing out from the crowd, all their clothing features their signature stitching and Lionel Logo embroidery, while further disrupting the norm with measures such as their “Overpriced” slogan – designed to satirise the fashion industry.
Check out some shots of what Lionel has on offer below and pop down to check out the pop-up for yourself at 30 Redchurch Street, E1 6JT, Shoreditch, London from today through December 15th.
PHOTO CREDIT: @Lionel