ROKH x ASICS Unveil Part 2 Design Project to Mark DSM ‘FLURO REBELLION PROJECT’

By December 11, 2020Fashion News, Sneakers

Dover Street Market Drop.

Celebrating the launch of Dover Street Market’s ‘FLURO REBELLION PROJECT,’ London-based brand ROKH has teamed up with ASICS to launch new reworked iterations of two of the Japanse label’s popular silhouettes.

Constructed using their signature handcrafted methods, the GEL VENTURE 7 and GEL KAYANO 5 360 were reimagined using multiple mountain rope knotting techniques which included the laces being custom-crafted by mixing reflection tape and fluorescent yarn. Taking inspiration from ASICS technology and intelligence-led approach, ROKH’s designer Rok Hwang opted to fuse his own ideals with that of the footwear giant’s by using only the most innovative ways to construct quality products. Speaking on the drop, Hwang commented:

“I found a similarity in technology and crafting. Both have purpose and meaning. Both require innovation and forward thinking. Both take time and energy. This factor made me fascinated to work on this project with ASICS. Combining the idea of craftsmanship into delicately produced high-tech running shoes”

Check out some shots of the new styles below and shop your favourites via Dover Street Market and DSM E-SHOP starting today Friday, 11th December 2020.

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