LFW Goes Digi-Only.
Following in the footsteps of Paris Fashion Week, which made a similar move earlier in the week, The British Fashion Council has today announced that London Fashion Week will go ahead as a digital-only event.
Set to take place from February 19th through 23rd 2021, the pre-planned shows, presentations and installations will be filmed, photographed and live-streamed strictly without the presence of an audience. Speaking on the news, Caroline Rush, BFC Chief Executive commented:
“The BFC continues to ask Government to engage in support of the fashion industry. One of the main active requests is to allow key creative and model talent to travel to and from the UK with a phased introduction of quarantine exemptions for the fashion industry, in order to carry out essential business, to protect the competitiveness of the British fashion industry.
This further lockdown is incredibly challenging for businesses, freelancers and individuals. Our industry is one of amazing creativity and this is more true in the UK than any other country. The majority of businesses and individuals we work with are independent businesses and creatives who contribute significantly to the cultural and creative reputation of our country. We will continue to push for support and champion our extraordinary businesses to global audiences. Despite all the challenges the last few years have brought, I truly believe that the creativity, agility and business savvy of our sector will prevail and the societal conscious of our British businesses and fashion workforce will see us re-calibrate to not only be strong creatively but strong sustainably too.”
A predictable move in the face of the current Cornavirus pandemic – all relevant media will be available via www.londonfashionweek.com.