H&M's First Irish Designer Collab Announced.
Arguably one of the most anticipated of all annual high-street collaborations, H&M yesterday announced the latest instalment of their designer partnership will see Simone Rocha take to the helm.
Known for her romantic, feminine designs within the realms of womenswear, the collab will, not only mark the first time the fashion behemoth has worked with an Irish designer, but also Simone’s first foray into the realm of menswear. Spanning the aforementioned domain of both women’s and menswear, a selection of kidswear will also be on offer with features such as tulle, florals, pearls and plenty of pink bound to be integrated throughout. Speaking on the partnership, Simone commented;
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me, As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
Check out a short teaser video below and expect to see the collaboration launch this coming March 11th.