Stan Smith Forever.
Launching as part of the labels “End Plastic Campaign”, adidas Originals has introduced 3 new iterations of the iconic Stan Smith sneaker with the launch of the Stan Smith, Forever collection.
Vowing to use only recycled materials by 2025, the German retailer has committed its most successful sneaker to a sustainable makeover. All 3 versions of the shoe contain uppers made of PRIMEGREEN, a high-performance recycled material and are finished off with a recycled outsole. The first design stays the truest to the Stan Smith original design; clean white with the classic green accents.
Drawing inspiration from the brand’s message of sustainability, Earth-inspired graphics, a white heel tab and an ivory tongue motif form the women’s iteration of this shoe, while a second sneaker features embossed, colourful graphics, gold eyelets and incorporates the Stan Smith’s signature green heel tabs.
Rounding off the pack, the label’s third offering — dubbed Stan Smith, Forever trifecta — arrives with the same recycled PRIMEGREEN upper, complimentary green heel tab and rubber outsole. Highlights from the silhouette include Mother Nature-friendly embroidery in a seasonal colour palette of yellow, green and pink.
Shop the full “Stan Smith, Forever” collection from March 24th, at adidas.co.uk/stansmith.
PHOTO CREDIT: adidas Originals