boohooMAN x Brytiago.
Serving up their latest artist partnership for your perusal, British menswear destination boohooMAN recently debuted their first-ever Latino collection with Peurto Rican singer-songwriter Brytiago.
Comprising a concise selection of just ten standout looks, the offering takes an expectedly colourful approach to this season’s dressing with pastel floral pinks, soft turquoise, yellow, and blue featured throughout the drop. The accompanying campaign sees the essence of Latino culture captured through a series of shots captured on Escambron Beach and around the streets of Old San Juan, Puerto Rico. Speaking on the announcement, Brytiago commented:
“Fashion has always been part of my life, but I realized how important it was once I started paving my way in the music industry. I was able to express myself through it, and it became a way for me to show aspects of my personality as well. That’s why I’m so excited to partner up with a brand like boohooMAN and be able to bring you this collection that perfectly represents me, while also depicting the brand’s avant-garde style and fits.”
Check out some shots of what’s on offer below and shop the collection via the boohooMAN website now.
PHOTO CREDIT: @boohooMAN