Classic LX ft. YG.
One of the more unexpected partnerships of 2021 so far, American artist YG recently marked footwear label K-Swiss’s latest Classic LX silhouette arrival with the release of the “Compton Country Club” campaign.
Standing as a homage to the brand’s heritage as a tennis label, the campaign – starring the likes of Day Sulan, D3szn, Mitch and Tay2xs from YG’s 4Hunnid record label – highlights the 55-year-old style which features the five-stripe design, three-piece toe and D-rings. Speaking on the news, YG commented:
“K-Swiss is part of the LA culture, If you grew up in the city and were born in the ’80s and ’90s, you know about K-Swiss. It’s a staple of the culture.”
Thoughts? Expect more of the partnered “Compton Country Club” campaign to release over the coming days and head over to the K-Swiss website to pick up a pair of the trainers in question now.