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A$AP Rocky Announced as Pacsun’s First-Ever Guest Artistic Director

With exclusive collaborations on the way.

American retail clothing brand Pacsun has announced that music artist A$AP Rocky will be its first-ever guest artistic director. In the Instagram post promoting the partnership, Pacsun stated that we can expect exclusive collaborations but there is no further information about what we can anticipate from this partnership.

The news was broken with an image of Rocky sat on top of a flame-covered car wearing a black pair of sneaker mules that people have previously conspired to be part of a Vans collaboration. With the flames on his shoes matching the car, it is possible that the sneakers are linked to his new role at Pacsun. Along with the sneakers, he was wearing striped red and black trousers, a blue bowling shirt and a blue cap.

The rapper is known for his fashion taste which he often references in songs and releases clothes through his creative agency AWGE, which has collaborated with labels such as Needles and Marine Serre. Rocky has also previously teamed up with Under Armour, releasing the hyped SRLo sneaker with the brand but, without anything more coming from that partnership, this is his latest individual fashion venture.

See the Instagram post breaking the news below and stay tuned for more information.

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A post shared by pacsun (@pacsun)

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