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Justin Bieber Fronts Balenciaga’s Latest Campaign

A spot of modelling.

Balenciaga is back to its mysterious ways, deleting all of its Instagram photos to upload a new campaign. Originally done for the brand’s first Couture collection in 53 years, those pictures have now been deleted to make way for its latest project.

Amongst the models in the campaign, which is shot by Katy Grannan, is none other than Justin Bieber. Sporting an oversized black leather jacket, sweatpants tucked into white socks and a pair of sneaker’s, the outfit is typical of creative director Demna Gvasalia’s style.

Alongside Bieber in the campaign is the legendary French actress Isabelle Huppert and some of the brand’s regular models. The campaign forefront the luxury house’s latest selection of sneakers and bags against a grey, industrial backdrop.

See the full campaign below.

PHOTO CREDIT: @balenciaga